Blog
Does Brand Loyalty Get in the Way of a Perfect Fit?
In the sports retail world we often hear a Mom or Dad say “They'll only want a (insert brand) Glove.” or he/she wants X because their
favorite player skates in them. So, the
Marketing Gurus at the Manufacturers have done their jobs well, and securing a Connor
McDavid or Sid the Kid has worked its magic, but is this process having a
negative effect on finding the proper fit and maximum benefits that a piece of
equipment has to offer you or your child? We’ve all grown up on the “Blind Taste T
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Mar 27th 2019